Learn: R
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Rationalized Script
A script style with sans serif qualities, low stroke contrast, and a formal appearance. Characters may or may not connect. Associated with 20th Century commercial design. Classic example: Gillies Gothic.
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Roman Inscriptional
Stone-cut serif style from the late Roman Empire. The basis of modern roman capitals. Classic example: Trajan
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Rotunda
A Blackletter style featuring wider lowercase with more rounded strokes.
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Rub-down
Fonts that exist as images printed on the reverse side of a carrier sheet. The images are coated with a light adhesive. Type is set by positioning the carrier sheet over a surface (usually a piece of paper or board) and burnishing over a character image with a stylus. The character image is transferred from the carrier sheet to the surface. This is repeated for each character. Spacing was usually done by eye by the user, but some manufacturers included spacing marks.