Swift
Credits
- Classification
- Serif, Transitional
- Original Format
- Digital
- Distributor(s)
- Linotype
- Tags
- big eye, dutch, large x-height, newspaper, serif, small text
Background
“Many of my type designs have been the result of my own initiative,* particularly my newsfaces. The first of these was Swift, later produced by the Hell company. At the beginning of the eighties there were only a handful of types that were suitable for newsprint, and most newspapers were using either Times or Excelsior “ both of which dated way back to 1932. At the same time, papers were less carefully produced than now. This is why Swift has such a robust appearance, large serifs and pronounced character: it is designed to be a survivor. Today, Swift is used more outside newspapers than in them, especially for corporate identities and as a text type for periodicals.•
Melior