Swift

Credits

Designer(s)
Gerard Unger
Foundry(ies)
Linotype
Release Year
1985, 1995
Country of Origin
Netherlands
Classification
Serif, Transitional
Original Format
Digital
Distributor(s)
Linotype
Tags
big eye, dutch, large x-height, newspaper, serif, small text

Background

“Many of my type designs have been the result of my own initiative,* particularly my newsfaces. The first of these was Swift, later produced by the Hell company. At the beginning of the eighties there were only a handful of types that were suitable for newsprint, and most newspapers were using either Times or Excelsior “ both of which dated way back to 1932. At the same time, papers were less carefully produced than now. This is why Swift has such a robust appearance, large serifs and pronounced character: it is designed to be a survivor. Today, Swift is used more outside newspapers than in them, especially for corporate identities and as a text type for periodicals.•

Background Source

Listing Info

Piotr Bugno’s avatar

Last edited by Piotr Bugno on September 4, 2009, 06:19am EST

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