Stag

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Thin Dot

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Credits

Designer(s)
Christian Schwartz
Foundry(ies)
Village
Release Year
2008
Country of Origin
United States
Classification
Serif, Slab Serif, Egyptian
Original Format
Digital
Distributor(s)
Village
Tags
display, esquire, esquire magazine, masculine, slab serif, stencil

Background

“Esquire contacted me in the summer of 2005 about drawing a new slab serif for bold, forceful headlines. I showed them a range of slab serifs produced by French and German foundries around 1900?1940, and synthesized elements from several of them (notably Beton, Peignot’s Egyptienne Noir, Georg Trump’s Schadow, and Scarab) into a new face with a very large x-height, extremely short ascenders and descenders, and tight spacing, for a compact, contemporary look. Since it was going to be set in short, large blocks of text, we decided that it was important to make the spaces between the characters as interesting to look at as the space inside the characters, which is why the bracketing is only applied on the outside of the serifs. I couldn’t figure out how to make this work on the Thin without having weird spots of extra weight, so I decided to turn that into one of the defining features of the face, rather than forcing it to be another bland hairline face. This was the only project I’ve ever done where the client kept pushing me to make the face weirder and weirder, which made working with them a lot of fun. In 2008, I added three new weights in order to match the full range of weights offered in Stag’s sans serif companion Stag Sans, in the hope of adding some more flexibility to this eccentric family.”

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Listing Info

Gregory Wood’s avatar

Last edited by Gregory Wood on January 15, 2010, 10:27am EST

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