Rum Sans
Credits
Background
Rum Sans is a humanistic modular sans serif useful in small and big sizes for a broad range of purposes.
Rum contains characters with understated swashes and alternative characters placed in stylistic sets that gives the possibility to create a more or less soft and more or less simple text image.
Rum means space or room. The name refers to the design process, because the typeface is designed inside out, the letters are formed around the counters which are very important in the design.