Rubrik
Credits
- Classification
- Sans Serif
- Original Format
- Digital
- Distributor(s)
- Newlyn
- Tags
- rounded, sans, sans serif, soft
Background
Rubrik was designed to describe a softer and more natural use of technology, and was inspired by the helpful feel of a manual typewriter. The typefaces on those old machines were designed to be proper, practical and popular. Rubrik’s simplified open forms resurrect that tone in a clear and modern way.