Programme
Primitiv
Add type sampleLight
Add type sampleLight Italic
Add type sampleLight Rotated
Add type sampleRegular
Add type sampleRegular Italic
Add type sampleRegular Rotated
Add type sampleBold
Add type sampleBold Italic
Add type sampleCredits
- Classification
- Sans Serif
- Original Format
- Digital
- Distributor(s)
- Add
- Tags
- display, program, sans serif
Background
Like many disciplines that are dependent on technology for execution or production, type design has undergone a row of fundamental revolutions and transitions in the past century. Driven by technological advance, this process has completely revamped the way people work with type, to the point where someone employed in the field had to adapt to significantly changing situations multiple times throughout a career.
The advent of computer technology and the digital revolution has had similar impacts on many other creative fields, such as graphic design, photography, film editing, audio recording, etc., and the nature of the changes it brought was often similar. Highly expensive equipment was made redundant by computer technology running software that simulates the same processes. The software and the user interfaces often uses metaphors from within the field known from the time before the revolution, and the role of the computer is that of a machine simulating other machines or processes as a sort of a meta-tool.
JD Neos