MoT Serif

Credits

Designer(s)
David Kindersley
Foundry(ies)
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Release Year
1952
Country of Origin
United Kingdom
Classification
Serif
Original Format
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Distributor(s)
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Background

In 1961 he submitted MoT Serif after being ‘appalled’ with the new lettering to be used on UK road signs, created by Jock Kinneir and Margaret Calvert.

He believed the letter should be serifed because, at a distance they would help reinforce the characters.

The typeface itself was quirky and original. Each letter had distinct serifs and few were consistent (The top crossbar on the F ends with an upper serif and a slightly flaired lower edge, whereas the E has a double serif)

Background Source

  • Graphic Design – A Concise History
  • Type: The Secret History of Letters

Listing Info

paulrandall’s avatar

Last edited by paulrandall on January 18, 2010, 09:18am EST

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