Madison

Credits

Designer(s)
D. Stempel AG, Heinrich Hoffmeister
Foundry(ies)
D Stempel AG , Linotype
Release Year
1965
Country of Origin
Germany
Classification
Serif, Transitional, Scotch Roman
Original Format
Metal (Foundry)
Distributor(s)
Linotype
Tags
1960s, bracketed, magazines, modern, newspaper, scotch, serif

Background

Madison Antiqua™ was original released as a metal typeface for hand setting in 1965. The letters were produced by D. Stempel AG in Frankfurt, Germany. Their design was based heavily on an earlier German typeface named Amts-Antiqua, which had also been produced by Stempel. Amts-Antiqua is credited to Heinrich Wilhelm Hoffmeister, and he developed it between 1909 and 1919.

Madison Antiqua is an excellent selection for body text in magazines and newspapers. The typeface features a characteristic x-height, and attention-grabbing serifs. For a time, Madison Antiqua was associated with advertising design, because of its namesake: Madison Avenue in New York. Madison Avenue is a global center of advertising excellence.

Background Source

Listing Info

Indra Kupferschmid’s avatar

Last edited by Indra Kupferschmid on April 7, 2010, 12:41pm EST

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