Keep Calm

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Keith Bates
Release Year
Country of Origin
United Kingdom
Sans Serif
Original Format
display, sans, sans serif


Keep Calm is a new K-Type font developed from the now famous World War 2 poster that was designed in 1939 but never issued, then was rediscovered in 2000. When Keith Bates first saw the Keep Calm and Carry On poster, he wrongly assumed the letters to be Gill Sans. Although that influence is apparent, in the R particularly, the lettering was clearly hand-drawn by a talented designer who, if the M’s perfectly pointed vertex is anything to go by, was equally steeped in the signage of the London Underground. The most anomalous character, the C, resembles that found in the Gotham typeface, and given that Gotham’s vernacular sources included the handmade, ‘basic lettering’ of engineers, perhaps that shouldn’t be surprising.

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Listing Info

Dave Dawson’s avatar

Last edited by Dave Dawson on June 24, 2011, 11:09am EST

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