Karloff Positive
Regular
Add type sampleRegular Italic
Add type sampleMedium
Add type sampleMedium Italic
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Add type sampleBold Italic
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Background
Karloff explores the idea of irreconcilable differences, how two extremes could be combined into a coherent whole. At the start we looked at the high-contrast Didone typefaces which are considered by many as some of the most beautiful in existence, and the eccentric ‘Italian’, reversed-contrast typeface was designed to deliberately attract readers’ attention by defying their expectations. No other style in the history of typography has provoked such negative reactions as the Italian.