- Original Format
Equity is modeled on one of the Matthew Butterick’s favorite fonts of the 1930s, Monotype Ehrhardt. Like Times New Roman, Ehrhardt was made under the supervision of Stanley Morison. Morison’s goal was a handsome face in the Janson style, but with the space-saving features that had made Times New Roman such a hit. So Equity is rooted in the virtues of classic, elegant letterpress typography.