Eloquent

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Credits

Designer(s)
Jason Walcott
Foundry(ies)
Veer
Release Year
2009
Country of Origin
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Classification
Serif, Modern, Didone
Original Format
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Distributor(s)
Veer
Tags
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Background

Eloquent is a much-requested digital revival of an old Didone style [meaning in the style of Bodoni and Didot] photo-typepositing face. This new digital version evokes late 1960s magazine advertising, and includes the rarely seen swash variant, and features several newly created alternate swash caps (A, J, Q, Z, M, K,R) and one new alternate lowercase swash (s) and several lowercase ligatures. The font contains both lining figures and old style figures. This is a really handsome version of this classic font.

The classic font which it’s based on is Pistilli Roman.

Pistilli Roman is a typeface collaboratively designed by Herb Lubalin and John Pistilli. Pistilli was a partner with Lubalin in New York City at the firm Sudler & Hennessey from 1949 to 1964. The typeface was accompanied by 3 alternate weights: Bold, Open No. 1 and Open No. 2, each of which varied exclusively in the thickness of the hairline strokes. Given the technology of the time when Pistilli Roman was produced, the typeface was only designed and made functional for use on a typositor.After the demise of phototype and typositor machines, the typeface was never revisited and as a result, the typeface has never officially been digitized. Because Pistilli Roman was a very exclusive typeface that gained acclaims as a result of its highly elegant and unique ampersand, many look-alike typefaces began to surface. In 1969, Phil Martin, of Alphabet Innovations, produced a Pistilli Roman replica with many of the same swashes and alternate characters named Didoni. The difference being that Didoni had hairline strokes that were typically thicker by a small percentage and also lacked the fancy ampersand that was a trademark of Pistilli Roman.The first unofficial digitalization of Pistilli Roman had supposedly been attempted by a type foundry named Castcraft in the early 1990’s. The typeface was classified under the “ OPTI” font range as “ OPTI Pirogi Roman.” Not long after that, another look-alike version of Pistilli Roman was made available by a media company named GreenStreet. As a part of a large software CD titled “ GST 500 Elegant Fonts,” the copycat typeface was hidden under the name “ Galeere.” Galeere, like the other typefaces contained many imperfections and did not offer the trademark ampersand. Besides Pistilli Roman’s rare appearance inside of the type specimen book titled “ Phil’s Photo Book” (published in 1985), it is a largely unknown and mysterious typeface.The only acknowledged versions of the original hard copy phototypes for Pistilli Roman are located in Brooklyn, NY with a company named Incipit. Incipit is a design firm that also houses a rare photocomposition library with approximately 3,500 available typefaces, including four different weights of Pistilli Roman.

Listing Info

Stephen Peasley’s avatar

Last edited by Stephen Peasley on May 6, 2010, 11:31am EST

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