Deutsche Bahn Serif

Credits

Designer(s)
Christian Schwartz, Erik Spiekermann
Foundry(ies)
None
Release Year
2005
Country of Origin
Germany
Classification
Serif
Original Format
Digital
Distributor(s)
exclusive
Tags
corporate type, railway, super-family

Background

Commissioned by United Designers (now edenspiekermann) for Deutsche Bahn AG. Not available for relicensing.

“Between 2003 and 2006 (possibly starting even earlier), United Designers (now edenspiekermann) undertook a major rebranding of Deutsche Bahn (DB), one of Europe’s largest companies. Print communication needed to be better coordinated, sub-brands needed to be better integrated, and a strategy for the future had to be mapped out, and a new type family was going to be a cornerstone of this.”

“While the starting point for the serif face was my interpretation of Garamond No. 3, it evolved into a decidedly more German take on this source as work progressed, getting narrower and more regular in its proportions and bringing in quite a bit of influnce from Jan Tschichold’s Sabon, especially in the italics. The serifs ended up being almost slab-like, with the bracketing only subtly implied by slight swelling of the strokes at the ends.”

Background Source

Listing Info

Indra Kupferschmid’s avatar

Last edited by Indra Kupferschmid on March 8, 2010, 01:45pm EST

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