Deutsche Bahn News

Credits

Designer(s)
Christian Schwartz, Erik Spiekermann
Foundry(ies)
Schwartzco , Spiekermann Partners
Release Year
2005
Country of Origin
Germany
Classification
Serif, Slab Serif
Original Format
Digital
Distributor(s)
None
Tags
corporate, informal, legible, news, slab

Background

Commissioned by United Designers for Deutsche Bahn AG. Not available for relicensing.

“Between 2003 and 2006 (possibly starting even earlier), United Designers undertook a major rebranding of Deutsche Bahn (DB), one of Europe’s largest companies. Print communication needed to be better coordinated, sub-brands needed to be better integrated, and a strategy for the future had to be mapped out, and a new type family was going to be a cornerstone of this.”

“Designed for the DB’s internal newspaper, the News version is an odd hybrid: it’s a true slab serif, but retains many of the oldstyle details and proportions from the serif face.”

Background Source

Listing Info

Indra Kupferschmid’s avatar

Last edited by Indra Kupferschmid on May 12, 2010, 04:29pm EST

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