Dapifer
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Background
Commissioned by Mucca Design for One Atlantic. Design and production assistance by Thomas Jockin, Scott Kellum, Noam Berg, and Lucas Sharp.
Springing forth from the premise of an unbracketed “Old Style”, Dapifer expresses the canonical serif face within the rational framework of a slab serif.
Fundamental to any treatment of the 20th century serif is the notion that Classicism is itself a Modern invention — only within the past century or so has it been possible to approach book type as a smorgasbord from which to choose one’s favored forms.
Dapifer sallies through this terrain with an eye to agility, sourcing strokes from designers as varied as William Morris and Emil Rudolf Weiss to provide a host of alternate forms with which to define a flexible, precise typographic voice.