- Original Format
- Colophon Foundry
Central Avenue was originally created for the graphic identity of an exhibition celebrating Birmingham’s infamous 1886 exhibition of Local Manufacturers and Natural History.
The core of the identity was the bespoke typeface that was based on the hand-painted signs from the original exhibition. The typeface style that they employed wasn’t the typical decorative Victorian face, it was a simple sans serif, much more industrial and much more relevant for a contemporary exhibition of its kind.