By his own admission, Dan Sayer is “not a type designer.” However, he is an experimentalist. It was this noodling around and an inherent fascination with typography that lead him to create Averia – The Average Font. By visually interpolating over 700 typefaces that were installed on his laptop, Dan squeezed out a series of multi-style families that are just your average fonts ??” literally and stylistically. Averia doesn’t have anywhere near the initial punch of Neville Brody’s FF Blur, but the process behind its development more than makes up for its contrived aesthetic.
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