Apricot

Credits

Designer(s)
Rebecca Alaccari, A. R. Bosco
Foundry(ies)
Canada Type , Kingsley/ATF
Release Year
2005
Country of Origin
United States
Classification
Script, Casual Script
Original Format
Digital
Distributor(s)
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Tags
1930s,, bold,, feminine,, round,, upright

Background

A. R. Bosco made Romany for ATF in 1934, when there was much demand for script types in advertising and publishing. It was the high times of Speedball lettering, and a casual script in that fashion was naturally very welcome. It became an instant hit and was used widely for a good part of the 1930s and 1940s.
Apricot is not only a revival of Bosco�s work, but also a major expansion of it. It contains very effective solutions to the many problems presented by the original metal type, which had to always be tracked too wide because of the forms of some of its letters. Solving these problems was not an easy task. A comprehensive set of alternates was designed to give the user the ability to replace some forms in certain uses, and a large set of two-, three-, and even four-letter ligatures was added to solve the awkwardness of some of the more common letter pairings. The resulting work is quite delightful, especially for those who like to take advantage of OpenType technology.

Apricot is the rarest kind of script in digital type these days, the kind that is upright, round, bold, feminine, and distinctly young in appearance. A birthday cake for a teenage girl can certainly benefit from these letters. So can greeting cards, family show posters, diary covers, party invitations, women�s shirts, toy packaging, celebration literature, and almost anything that needs that special touch of shiny happy youth.

Background Source

Listing Info

Jason Santa Maria’s avatar

Last edited by Jason Santa Maria on November 22, 2011, 11:33pm EST

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