Alda
Credits
Background
Designer Berton Hasebe applied the characteristics of physical objects to each of the three weights in this serif family. Whereas the bold has attributes akin to a piece of bent steel, the light weight is looser and softer, like a rubber band. Hasebe says, “I was interested to find out how far this could be pushed before the letters became a parody of what they referenced.” When viewed at larger sizes, the structural details of each weight are quite striking.
Tuna