Alda

Credits

Designer(s)
Berton Hasebe
Foundry(ies)
Emigre
Release Year
2011
Country of Origin
Add
Classification
Serif
Original Format
Digital
Distributor(s)
Emigre
Tags
physical, serif, study

Background

Designer Berton Hasebe applied the characteristics of physical objects to each of the three weights in this serif family. Whereas the bold has attributes akin to a piece of bent steel, the light weight is looser and softer, like a rubber band. Hasebe says, “I was interested to find out how far this could be pushed before the letters became a parody of what they referenced.” When viewed at larger sizes, the structural details of each weight are quite striking.

Listing Info

Dave Dawson’s avatar

Last edited by Dave Dawson on June 10, 2011, 01:18pm EST

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