- Original Format
Aisha is a child of two worlds. Her origin is the Maghreb but she was brought up in Europe, she speaks many languages and is equally at home in the banlieu of Paris as in the Medina of Marrakesh. Aisha’s features show clearly where she is coming from, and her confidence lets her stand out among the crowd. She is a playful character, sometimes even a little cheeky, for she knows about her qualities. The little skip in her step, cheerful and fun, the twists and turns and the sparkle in her eye are all carefully controlled ??” Aisha does not lose control or get carried away. Her looks are gentle and friendly, and certainly one cannot confuse her with anything else. Aisha is not ashamed of her quirks, her pace, her surprises and expresses her moods through extra bold type.
To expand its versatility and usability, a range of weights covering both scripts was conceived.