- Sans Serif
- Original Format
Accord gives a tranquile and restful feeling to the viewer. It convey a sense of honesty because of it’s neutral characteristic.
Accord comes with an appeal for simplicity which is the hallmark of corporate typeface. This quality convey notions of authority, credibility, and neutrality that reinforce the image of the corporate environment. Characters like f, l, t and y in the lowercase makes the typeface stand apart from the common league, it makes the type more desirable for branding and corporate identity.
Accord has a optical uniform stroke weight and character width, which result in formal simplicity and neutrality thats helps communicate the corporate sense professionalism.