Photo-Lettering was one of the earliest and most successful type houses to utilize photo technology in the production of commercial typography and lettering. Photo-Lettering enjoyed a significant advantage over its competitors with its purpose-built exposure units, expert staff and a sophisticated workflow.

PLINC, as it was affectionately known to art directors, was a mainstay of the advertising and design industry in New York City from 1936 to 1997. In the days before facsimile, flatbed scanners and email, copper borne telephone instructions buzzed beneath the streets while couriers beat a well-worn path between Madison Avenue advertising agencies and Photo-Lettering’s Murray Hill facility.

Photo-Lettering is best known by today’s graphic designers for its ubiquitous type catalogs. Cast off at the beginning of the digital revolution as obsolete relics, designers soon began to see the books as an oasis of lettering, typographic and design influence.

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Last edited by Grant Hutchinson on May 26, 2011, 05:11pm EST

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