David James and Gareth Hague met in 1990, working together designing record sleeves for bands such as Soul ii Soul, Neneh Cherry, and Boy George.

Increasingly, their designs featured custom designed typefaces and logos (System 7, Wynton Marsalis, One Dove). Projects for independent magazines Road and A Be Sea also combined art directed photography and custom type design.

Alias was formed in 1996 to design and market their typefaces. Alias also undertakes commissions for custom typeface and logotype design, services include designing custom type and digitising and amending existing typefaces.

Alias has produced logotype and typeface design for clients including Ghost, Monsoon, and Sunday Times Magazine and has worked with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes arts related projects and book design for clients including Phaidon, Jake and Dinos Chapman, Tate Modern, Somerset House, and Birkenstock.

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Last edited by Grant Hutchinson on April 7, 2011, 12:57pm EST

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