Morris Fuller Benton
Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an influential American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. Benton designed more than fifty typefaces, ranging from revivals of historical models like ATF Bodoni, to adding new weights to existing faces such as Goudy Old Style and Cheltenham, and to designing original designs such as Hobo, Bank Gothic, and Broadway. Benton’s large family of related neogrotesque sans-serif typefaces, known as “gothics” as was the norm at the time, includes Alternate Gothic, Franklin Gothic, and News Gothic. All were more similar to, and anticipated, later realist sans-serif typefaces such as Helvetica than did the other early grotesque types of his contemporaries.