Let us focus on the value of our craft, and help our readers to share this value. Let us make such wonderful native experiences that our readers begin to consciously avoid mechanisms of design homogenization and deterioration. Let us practice typography worth experiencing. And let us begin by choosing typefaces.
"What makes you draw letters the way that you do?" That's the question I put to a few type designers at TypeCon this year, in the interest of learning about the intangible forces that inspire them to shape letters in unique ways.